Holyoke, MA · Western Mass boat dealer
Keep the fun
in boating.
New & used boats, Mercury and Yamaha outboards, trailers, repowers and year-round service — with the personal attention that has kept customers coming back for over 35 years.
Check out our inventory
Find your next ride
44Units in stock now
Featured
On the showroom floor
A few of our favorites right now. Come see them in person in Holyoke.
Crestliner
2024 Crestliner 1800 Bay
- 2024
- 18'
Mercury 115HP
Tracker
2019 Tracker Targa V-18
- 2019
- 18'2"
Mercury 150XL 4-stroke
Crestliner
Crestliner 1850 Fish Hawk
- 2003
- 18'6"
Yamaha 90HP - 4S
About us
From a small repair shop to a year-round dealer
Action Marine has been servicing our customers' needs for over 30 years. Our goal is to keep the pleasure and fun in boating by offering our customers personal, quality service and sales.
The majority of our new customers come from personal referrals. Today we're a year-round maintenance and sales facility with a well-stocked accessory department, an extensive parts department and a well-trained team of long-term employees — so you spend more time on the water than in the repair shop!
- 35+
- Years serving Western Mass
- 44
- Boats, motors & trailers in stock
- #1
- Source of new customers: referrals
Proudly recommend
Parts & service
Service that keeps you on the water
Experienced technicians, an extensive parts department and honest pricing.
Repower Center
A complete approach to every repower — done right, at the right price.
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Winterizing
Shrink wrap, drive service, bottom wash and all the DIY supplies.
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Spring Checklist
Our checklist to get your boat and trailer ready for the season.
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Parts & Accessories
Mercury parts shipped same day if in stock, plus the Sea Value catalog.
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New catalog
2026 Sea Value Boating Accessories
Safety, Anchor, Maintenance, Electronics and more.
Testimonials
What customers are saying
Frequently asked questions
Where is Action Marine & Water Sports?
We are at 1470 Dwight Street, Holyoke, MA 01040, right off I-91 in Western Massachusetts. Call (413) 534-8000 for directions.
What are Action Marine's hours?
Our Holyoke showroom and service shop are open Tuesday–Friday 8:00 AM–5:00 PM and Saturday 8:00 AM–12:00 PM (closed Sunday and Monday).
What boat and motor brands does Action Marine sell?
We sell new Crestliner and Marlon boats, Mercury and Yamaha outboard motors, and Karavan and Load Rite trailers.
Does Action Marine sell used boats?
Yes. We carry used and consignment boats and used outboards that have been checked over by our technicians. If you want to sell your boat, we can list it for you through brokerage.
What boat services does Action Marine offer?
Our service department handles boat repowers with new Mercury and Yamaha outboards, winterizing, shrink wrapping, drive service, bottom wash and spring tune-ups, and we order Mercury Marine parts.
Can I finance a boat at Action Marine?
Yes. We make financing your new boat easy — you can fill out a secure credit application online from our finance page.
What areas does Action Marine serve?
We have served Western Massachusetts for over 35 years, including Holyoke, Springfield, Chicopee, West Springfield, South Hadley, Westfield, Easthampton, Northampton, Agawam and Ludlow.
Holyoke, MA · Right off Route 91
Ready to get on the water?
Stop by the showroom in Holyoke or give us a call — we're right off Route 91.